Why join REEL?

Contractors across the state are using the Residential Energy Efficiency Loan (REEL) program statewide. 

  • Reach new customers and grow your business with the help of a statewide marketing campaign
  • Deepen project scopes and size by offering financing promoted by the State of California

REEL contractors offer their customers:

  • 100% project financing with attractive rates and terms
  • No liens on property
  • No home equity requirements
  • A broad range of energy efficiency measures to choose from
  • The option to use 30% of the financed amount to fund other home improvements

About the program residential contractors